Working autonomously in an HR role can at times be a little isolating, having Debbie Cohen from Streetwise HR as a mentor has allowed me to bounce ideas around and gain essential skills to provide strategic direction for the business. I love to learn and thrive when given a challenge. Having a mentor has given me the confidence to embrace business life outside my normal comfort zone.

Laura Elford, HR & Talent Manager


To live up to that claim, the business employs a truly diverse range of skills, in roles such as consultants, technical advisors, trainers as well as the ubiquitous problem solvers. It is no small managerial feat for Enhanced HR & Talent Manager, Laura Elford.

Like many lone HR Managers in a small but growing business, Laura needed a commercially savvy mentor. One that that not only understood employment law but how it can support business growth rather than hinder it. One that she could go to for sage advice to supplement her CIPD Level 7 qualification. One that could give her real life examples of solutions to the leadership problems that arise in a small business with growth aspirations.


Enter ‘White Knight’, Debbie Cohen, the MD of Streetwise HR. Laura meets with Debbie on a monthly basis, supplementing 1:1 coaching support with adhoc telephone calls and emails throughout the working week.

Debbie has coached Laura not just with employee relations but how best to advise commercially and think strategically. This has built Laura’s confidence she is now more aware of the business’ goals, so that every HR step Laura takes is aligned with Enhanced business’ objectives.

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